About the author:
CA Priyanka Dhanuka Jain is a Fellow Chartered Accountant based in Gurugram and Currently a Partner of Kedia Singhania& Co, a Chartered Accountant firm. She has been a member of the Institute of Chartered Accountants of India (ICAI) since 2015. Her areas of specialisation include Direct Taxation, GST, Stock and Company Audits, and Custom-related work.
CA Rishab Jain is a practising Chartered Accountant based in Delhi and a Partner at Kochar Jain & Co, a Chartered Accountant firm. He has been a member of ICAI since 2019. He specialises in MIS and Business analysis for E- commerce operators, offering Virtual Accounting and Strategic CFO Services, catering to businesses with turnovers exceeding ₹100 crore.
Q1: What inspired both of you to write “Sochoge Toh Badhoge”?
Answer: We encountered a significant mindset gap while collaborating on a project and interacting with numerous business owners. We frequently heard statements like “GST and compliance are just headache” or “finance is not my thing.” However, the reality is that without finance, it is impossible to make sound decisions. Additionally, we heard statements like “Marketing expenditures boost sales, not compliance,” demonstrating how poorly compliance and financial structure are understood.
The idea for this book came from our strong belief that we needed to close this gap.
Q2: How did your backgrounds as Chartered Accountants shape the direction of this book?
Answer: Being CAs, we’ve seen the behind-the-scenes of hundreds of businesses. We know that most business owners aren’t lacking in effort—they’re just missing clarity. We’ve sat with clients who work 14 hours a day but still feel stuck because they’re not looking at the bigger picture. This book is saying, “Hey, we get you—and here’s how you can grow better, not just bigger.” It’s a bridge between what we see in practice and what every business owner needs to know.
Q3: The book is a blend of practical business advice and storytelling. Why did you choose this format?
Answer: Because frankly, nobody needs to read another technical book! We wanted entrepreneurs to connect, to empathize, to say “Yeh toh mere jaise hi sochta hai.” That’s why we shared Raj’s story—it’s based on actual clients. After readers find themselves in Raj, the learning comes naturally. Storytelling resonates. It educates without sermonizing.
Q4: Did you face any self-doubt or hesitation while starting this book project?
Answer: Yes of course, It was our first book, so of course there were doubts—Are we writing it right? Will anyone connect with it?
But we kept reminding ourselves—we’re not writing a textbook. We’re sharing what we know, from the heart. We weren’t aiming for perfection, we were aiming for impact. And that kept us going, even though the self-doubt.
Q5: What personal values or philosophies did you bring into this book?
Answer: For us, business has always been more than just profit. It’s about creating value, having purpose, and building something solid.
So naturally, those beliefs found their way into the book—thinking long-term, being ethical, learning continuously, and always aligning growth with responsibility.
We wrote this book like we work—with intention and honesty.
Q6: What does “Purpose Beyond Profit” mean to you personally and professionally?
Answer: To us, it means creating something that matters—beyond just numbers in a bank account. Yes, profit is necessary. But so are systems, culture, impact, and legacy.
We’ve explained this in the book using five clear pillars. Real entrepreneurs don’t just build a business—they build an institution that outlives them.
Q7: Raj’s journey is very relatable. Is he based on a real client or a blend of several?
Answer: Yes, Raj is based on a real client we worked with. We’ve changed the name and added a few layers to make the story flow better, but the core challenges, the mindset, the turning points—it’s all real.
He represents so many business owners we’ve met—hardworking, passionate, but stuck. And that’s why people connect with him.
Q8: What is the biggest myth small business owners have about growth?
Answer: That growth = more sales. But in the real world, growth occurs when your business has a backbone—systems, sound financial structure, MIS, legal setup, and vision. Sales may earn money, but structure determines if that money multiplies or disappears.
Q9: What’s one foundational decision that small business owners often underestimate, which can affect their long-term growth?
Answer: One of the most overlooked decisions is choosing the right foundation for your business. In the early days, owners are focused on sales and daily operations — but the long-term structure you choose can directly impact funding, credibility, control, and future scalability.
Many times, we’ve seen people stuck because they didn’t plan the legal, financial, or operational setup smartly. It’s like building a house without knowing how many floors you’ll add later.
When you start thinking long-term — about raising funds, working with corporates, or passing the business to your next generation — the structure becomes more than a formality. It becomes your launchpad.
Q10: The book discusses legacy, succession, and purpose. Why is that so important for entrepreneurs today?
Answer: Because we’ve seen too many businesses die with their founder. And honestly—it’s heartbreaking. After putting in 20–25 years of blood and sweat, if the next generation isn’t ready or willing, something is missing. Legacy isn’t just passing down money or property. It’s passing down a mindset, a system, and a vision. Most business owners are so busy running the day-to-day that they forget to ask:
“What happens after me?”
We tell our clients: If your business depends entirely on you, it’s not a business—it’s a job in disguise. Succession is not about stepping away—it’s about building something that can run without you. Something that your kids, your team, or even a future leader can take forward proudly.
That’s legacy.
That’s purpose beyond profit.
And that’s why we wrote this book.
