Logical, informative and highly engaging, this book is like a basic guide to event management and all the functional areas that are related to it. The book cover comes with an image of a concert which is taken as the example of a large- scale event with a huge daily footfall and it immediately exudes the idea that forms the core topic of the book i.e. the manner in which one is to go about managing an event. There are four aspects that are mentioned to be related to event management namely, marketing, planning, production and management.
The purpose of the book is to simplify and make easily available the core aspects of event management with the aim to help new businesses grow. This is attained through a systematic and simplified manner of presenting the ideas, core values and business ethics that need to be kept in mind. It is a one stop destination to all the five aspects mentioned in the title. This makes the reader who is highly engaged in this subject matter to be able to find all the necessary information under one roof. Additionally, for readers who may have little knowledge about this subject area, the book presents itself to be interesting, engaging and arouses the curiosity to learn more about this new topic.
It is equal to five books in one with practical information under one roof regarding event management and its related disciplines. At over 160 pages, the book is moderately lengthy but fully packed with vital knowledge, practical advice and new, innovative and up to date ideas that is bound to be useful for readers who wish to venture in this area of starting a business in event management but feel clueless about how to go about it.
While this is a technical book, there is no unnecessary technical jargon used that may intimidate beginner level readers. Instead, the information is simplified and presented in a very easy to understand language. The language only makes use of technical terms as and when necessary but then also it defines these terms with ease and in a simplified manner. The style of writing is simple, easy to follow, and is made easy to understand for the reader regardless of whether he or she is a beginner or advanced level reader. This makes the entire book rather user friendly and piques the interest of the reader.
There are no difficult words used and the manner of relaying the information is also very systematic. The path adhered by the writers is one of maintaining a balance between the creative and the scientific. This means that the information is presented in a scientific, rational, logical manner and in a way that readers can easily understand and relate to it even if they may have no field experience in this regard and are completely new to this area. This serves to be highly motivating for the reader. They feel welcomed and warmly addressed which sustains their interest as much as their chances of coming back to the text and educating themselves well in this regard.
The bullet points serve to assist the thought process of the reader by presenting information that is suitable to help them sustain their business ventures and also provides scope for new ideas that will be a source of motivation to build on their basic knowledge of event management business, its requirements, challenges and prospects. This adds to the technical aspects of the book and also elaborates on the need of this event management industry and the scope of its growth and development in the future. The entire book almost serves as a checklist for the beginner in this business area who can rely on the contents of the book to make sure that they are well prepared and have things planned out.
Tips and tricks of the trade are presented though the book seems more of a checklist and less of a handbook. There is some more scope for elaboration of the points and a need for more of descriptive passages to help readers understand with exactness the true meaning of the pointers. However, this should not be considered as a drawback of the book. Instead, as it is said that brevity is the soul of wit, this book too serves as a reminder of the tasks and areas that need to be worked on for anyone entering or interested in entering this field.
Nonetheless, the book is very handy and every little thing is covered and driven home to the minds of the reader with a simplicity that is rarely seen in technical books on business. This eases not just the reading process but also the task at hand as it showcases the multi- dimensional aspects of setting up a business and the amount of things that need to be kept in mind for the smooth and successful running of the business. The book will be enjoyed by students of commerce, business management and also general readers or anyone looking forward to step into this field of event management.
Title: Event Management, Marketing, Planning, Production & Management
Author: Lav Yadav, Kush Yadav
Publisher: Evincepub Publishing
Reviewer: Tasnima Yasmin
